The U STAR plaza at sunset: a park round an open-air stage, shops under string lights and the city skyline beyond.

A social life-sim for iPhone

Make your Star. Live the city. Get famous.

Move into a sunny city plaza full of real players. Work shifts, shop the looks, post clips on POPit, settle it in a fight and audition for the spotlight.

Free to play · Launching October 2026

  • Fit Check
  • Glow Up
  • Kickz Lab
  • Fade City
  • Sip & Chill
  • Flex Zone

01 · Make your Star

Looks like you. Or nothing like you.

Pick a body type, a height and a style, then fine-tune the details. Every build moves right, in every outfit.

Body
  • Slim
  • Lean
  • Regular
  • Athletic
  • Broad
  • Curvy
  • Full
Height
  • Short
  • Medium
  • Tall
Hair
  • Afros
  • Braids
  • Locs
  • Cornrows
  • Twists
  • Waves
  • Fades
  • Beards

Face scan, if you want it. Your phone's front camera reads your face for a few seconds, and your Star gets a face picture made from it: your brows, skin, lips and facial hair. Undo it, rescan or remove it any time.

The Star creator: a Star on a turntable, with body types Slim to Full, heights Short to Tall and sliders for the details.

02 · Live in the plaza

A whole city plaza, open all day.

Walk into the shops, grab a seat on the amphitheatre steps, catch a movie at the cinema or take the mic in a podcast studio. A full day goes by every 48 minutes: mostly sunshine, golden sunsets, neon nights.

  • Sit anywhere

    Benches, café stools, sofas and the steps round the stage. Pull up and people-watch.

  • Voice chat, your call

    Hear the players around you. It's opt-in, your mic starts muted, and anyone can be muted or blocked.

  • A Star Phone in your pocket

    Texts and calls with friends, the map, your jobs, the shop and POPit.

Players hanging out in the sunny plaza park, by flower beds and a bench under big shade trees.

03 · Work it

Clock in. Get paid. Look good doing it.

Pick up a shift in the Jobs app, follow the gold line there and earn Coins. The better the shift, the better the pay, and more jobs open up as your Star Level grows.

  • Sip & Chill

    Barista

    Customers line up and say what they want. Make it step by step before their patience runs out.

  • Fit Check

    Boutique Associate

    Work the floor from stop to stop and keep the racks looking fresh.

  • Glow Up

    Stylist Assistant

    Take the counter at the salon and keep the line moving.

  • Flex Zone

    Gym Trainer

    Make your rounds of the gym floor and keep everyone moving.

  • Round the plaza

    Club Promoter

    Hit every spot on the route and get the word out.

  • The stage

    Camera Operator

    Run between your marks on the amphitheatre steps and get the shot.

Kickz Lab's neon shopfront at night, with a NEW DROP sign, on a street strung with lights.

Then spend it in the shops.

  • Fit CheckTees, jeans and the latest drop.
  • Kickz LabSneakers. Get there before they're gone.
  • Glow UpBraids, locs and colour. Walk-ins welcome.
  • Fade CityLine-ups, fades, the works.
  • Sip & ChillToki's pouring. Pull up a stool.
  • Flex ZoneTreadmills and the boxing class.

04 · POPit

Post it on POPit.

POPit is the clip app on every Star Phone. Film a clip or snap a photo, as a selfie, in first person or with a cameraman you hire for the full-body shot, and post it to the whole city.

  • For You, Following, Friends

    Likes, comments and follows come from real players, and they all count toward Star Level.

  • Go LIVE

    Go live from anywhere in the city and bring a friend on as your guest. Viewers hear you wherever they are.

  • With sound

    Clips carry the game's sound, plus your voice only if you turn the Mic on.

Got sent a POPit link? It plays right here on ustar.world.

POPit on the Star Phone: the For You feed showing a Star's selfie clip, with likes, comments and a share button.

05 · Star Level

Earned, never bought.

Your Star Level is the one number that says how far you've come, and the only way up is to play. There's no XP for sale and no level boost in the shop.

Likes and follows only count when they come from players who play too, so accounts made to farm them get nobody anywhere.

★ 25 LOCAL CELEB
  • Work shifts
  • Hit the gym
  • Fight, win or lose
  • Post on POPit
  • Get likes
  • Gain followers
  • Show up each day
  • Get cast
  1. Level 10Rising Star
  2. Level 25Local Celeb
  3. Level 50Superstar
  4. Level 100Icon

Levels open up new jobs, fights, going LIVE and audition tapes.

06 · Fights & auditions

Settle it. Then take the stage.

Fights are opt-in.

Ask someone to fight and it only starts if they say yes. Lock on, throw hands and dodge. The boxing class at Flex Zone changes how you fight, and time at the gym makes you hit harder.

Win or lose, it counts toward your Star Level. Lose, and you just get back up.

The U STAR Auditions.

Tape your audition on the movie set at the Creator Facility. The likes you get decide the finalists, and the finalists take the stage at a live finale, one by one, for a yes, a no or the golden buzzer.

Get cast and win the U STAR Cast title, Coins and a Cast Gold fit nobody can buy.

  • The gym rule

    Skip the gym for over a week and your Star's weight starts to change. Treadmills are at Flex Zone.

  • Dance on it

    Groove, hip hop and more. Dances loop until you move, wherever you are.

  • Friends first

    Texts and calls are between friends, and blocking someone blocks their posts, messages, voice and fight requests.

This October

The plaza goes Halloween.

Jack-o'-lanterns at every shop door, a little graveyard on the lawn, giant lanterns by the stage, and orange and purple lights when the sun goes down.

Free to play

Free to play. Fair to play.

Coins buy the look

Clothes, sneakers, hairstyles, the boxing class and more. Earn Coins on shift and from the daily reward, or buy a pack in the Shop.

U STAR Plus $4.99/mo

No ads, a double daily reward, a members-only fit every month and member prices on clothes and hairstyles.

Ad-free $2.99/mo

No ads in POPit. Monthly memberships renew until you cancel them in your Apple ID settings.

Ads only if you want them

The only video ads are rewarded ones you choose to watch, for something like extra Coins. Never in a fight, never forced.

Prices are US prices; the App Store shows yours. Star Level can't be bought at any price.

Launching October 2026

Be in the city on day one.U STAR is out now.

Leave your email and we'll send you one message when U STAR is on the App Store. That's it.

Make your Star and see you in the plaza.

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